Before Justin Bieber re-dedicated his life to Christ, the singer's manager, Scooter Braun, questioned if undergoing another tour would kill the pop star.

 

Braun, 34, was candid about having to build a campaign around Bieber's comeback following some legal trouble in 2013 that led to an arrest in Florida and public scrutiny. The singer was previously blasted in headlines for allegedly smoking marijuana, vandalising his neighbor's property, using racial slurs and drag racing.

 

Although Bieber wanted to tour after releasing his Journals album, Braun told The New York Times that he feared the singer's life was spiraling out of control.

 

 

"As I started to see it going in the wrong direction, I started to prepare. I put deals in place where he was protected for the long run," Braun told the publication. "And I started to prepare my company to scale, because I was not going to let him work. [After Journals, Bieber's 2013 digital compilation,] he wanted to tour, and I honestly at that time felt, if he toured, he could die."

 

While Bieber's release of his Purpose album proved to be a hit with fans earlier this year, Braun admitted that it was the singer's decision to turn his life around that truly helped with his comeback campaign after a two-year hiatus.

 

"I know people have seen the marketing and the A&R and everything we put together, and they're like, 'Wow, great job!' But I want to be really clear: I was trying to do that job for a year and a half, and I failed every single day," Braun said. "It wasn't until something happened that it clicked for him. He made the conscious decision as a young man: 'I need to make a change in my own life.'"


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Posted by Azania Phillips Wednesday, December 30, 2015 8:41:00 AM

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