Brooklyn-based brand MSCHF released a limited-edition Nike Air Max 97 sneaker filled with holy water in the soles and the $3,000 "Jesus Shoes" sold out in minutes.
The sneakers were reportedly injected with 60 ccs of holy water from the Jordan River and blessed by a priest. Gabriel Whaley, the brand's founder, had less than two dozen of the MSCHF x INRI Jesus Shoes made. INRI represents the Latin inscription which translates to "Jesus the Nazarene, King of the Jews.” Each pair was sold for $3,000 and sold out within minutes after the launch.
Although the design is on the all-white Nike Air Max 97s, Nike is not affiliated with the creation of the religious shoe. MSCHF designers bought the sneakers at retail value and then repurposed them with a hand-created design. They hoped MSCHF x INRI would give off the illusion of “walking on water” as Jesus did.
The injected water can be seen through the sole of the shoe with blue color coloring added to enhance visibility, Whaley told Fox News. The Bible verse Matthew 14:25, which recounts Jesus walking on water, is also engraved on the side of the sneaker. Among the other Christian symbols featured on the shoes is a single blood drop, frankincense-scented insoles, and a crucifix attached to the laces.
Thursday, October 10, 2019 11:44:00 AM